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OutKast's
blend
of
gritty
Southern
soul
fluid
raps
and
the
rolling
G-funk
of
their
Organized
Noize
production
crew
epitomized
the
Atlanta
wing
of
hip-hop's
rising
force
the
Dirty
South
during
the
late
'90s.
Along
with
Goodie
Mob
OutKast
took
Southern
hip-hop
in
bold
innovative
new
directions:
less
reliance
on
aggression
more
positivity
and
melody
thicker
arrangements
and
intricate
lyrics.
After
Dre
and
Big
Boi
hit
number
one
on
the
rap
charts
with
their
first
single
"Player's
Ball
"
the
duo
embarked
on
a
run
of
platinum
albums
spiked
with
several
hit
singles
enjoying
numerous
critical
accolades
in
addition
to
their
commercial
success.
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